BUILDING BRANDS
Building brands that don’t just look good, but feel meaningful, intentional, and built to last.
CHITRAKALA
Building Brand Identity
Every detail carries a story, of color, craft, culture, and everyday design.
Where tradition meets contemporary expression
Chitrakala is a celebration of India’s rich artistic heritage, reinterpreted through a modern lens. Rooted in a deep appreciation for culture, history, and craft, the brand seeks to bridge the past and present, bringing traditional art forms into today’s visual language.
It reflects a journey of storytelling, identity, and a personal connection to art that goes beyond aesthetics, creating something both timeless and relevant.
The visual identity of Chitrakala is built on the balance between expression and structure. Rooted in the richness of Indian visual culture, the identity translates everyday forms into a contemporary design system.
It combines illustration, typography, and geometric structure to create a language that is both bold and controlled.
Tagline:
Snack that hit
3D45AA
DA3D20
F8843F
FCAC23
027553
F6F0DF
681706
202020
hagrid regular
Aa
A B C D E F G H
I J K L M N O P
Q R S T U V W X Y Z
a b c d e f g h
i j k l m n o p q
r s t u v w x y z
Built for a generation that wants it all, good food, good health, and good times.This brand brings together healthy snacking, refreshing drinks, and city experiences into one seamless flow.
From quick bites to spontaneous plans, it’s your go-to for staying energized and socially connected.
This project challenges the idea that “healthy” has to feel restrictive or clinical.Instead, the design leans into energy, using bold typography, sharp layouts, and fluid interactions to create something that feels alive.
The goal was simple: make good choices feel effortless and exciting.
EXPLORE
BUILDING BRANDS
Building brands that don’t just look good, but feel meaningful, intentional, and built to last.
CHITRAKALA
Building Brand Identity
Every detail carries a story, of color, craft, culture, and everyday design.
Where tradition meets contemporary expression
Chitrakala is a celebration of India’s rich artistic heritage, reinterpreted through a modern lens. Rooted in a deep appreciation for culture, history, and craft, the brand seeks to bridge the past and present, bringing traditional art forms into today’s visual language.
It reflects a journey of storytelling, identity, and a personal connection to art that goes beyond aesthetics, creating something both timeless and relevant.
The visual identity of Chitrakala is built on the balance between expression and structure. Rooted in the richness of Indian visual culture, the identity translates everyday forms into a contemporary design system.
It combines illustration, typography, and geometric structure to create a language that is both bold and controlled.
Tagline:
Snack that hit
3D45AA
DA3D20
F8843F
FCAC23
027553
F6F0DF
681706
202020
hagrid regular
Aa
A B C D E F G H
I J K L M N O P
Q R S T U V W X Y Z
a b c d e f g h
i j k l m n o p q
r s t u v w x y z
ate
Built for a generation that wants it all, good food, good health, and good times.This brand brings together healthy snacking, refreshing drinks, and city experiences into one seamless flow.
From quick bites to spontaneous plans, it’s your go-to for staying energized and socially connected.
This project challenges the idea that “healthy” has to feel restrictive or clinical.Instead, the design leans into energy, using bold typography, sharp layouts, and fluid interactions to create something that feels alive.
The goal was simple: make good choices feel effortless and exciting.
